Cooperative Education Course
Personalized Placement Learning Plan Components

 

Course

Media Studies, Grade 11, Open, EMS3O

The Ontario Curriculum, Grades 11 and 12, English, 2000

Credit Value

1

Description of the Placement Situation

Rogers Cable is a small local television studio that employs approximately five full-time employees. The studio focuses on local issues, and employees identify, film, edit, produce, and report news stories for broadcast on the local channel.

The student will be involved in researching, filming, editing, developing, and analysing news stories for use on a local television station.

Credit Value of Cooperative Education Course        2

 

Related Course Expectations

 

 

Strand: Media Texts

MTV.01 · analyse, interpret, and assess the techniques, forms, style, and language of media works to describe and explain how different media communicate;

MT1.01 - identify the characteristics of a variety of media, including television, newspapers, and the Internet, and explain how these characteristics influence meaning;

MT1.03 - analyse how the language used in media works influences the interpretation of messages, with a focus on tone, level of language, and point of view;

MT1.04 - explain how aesthetic qualities in media works contribute to audience enjoyment and understanding;

MTV.02 · analyse media representations to describe their content, identify bias, and explain their impact on audiences;

MT2.03 - analyse media representations of social, political, and cultural issues and explain how the representations influence people’s interpretation of the issues and their level of concern;

MT2.04 - analyse and explain the representations of behaviours and attitudes in media works.

 

Strand: Media Audiences

MAV.01 · demonstrate an understanding of the ways in which media businesses, sponsors, and advertisers target and attract audiences, and of how audiences use and respond to media works;

MA1.01 - compare their own and others’ responses to a variety of media works and explain how the characteristics of audiences influence how the audiences interpret and enjoy particular works;

MA1.02 - explain how and why media businesses, sponsors, and advertisers identify and target audiences based on social and economic factors.

 

Strand: Media Production

MPV.01 · demonstrate an understanding of the interrelationship of form, content, and audience by creating media works for different audiences;

MP1.04 - use appropriate production techniques to create a media work about an important social or cultural issue for a particular audience.

Cooperative Education Expectations

 

 

Rights and Responsibilities

R2 – placement-specific workplace health and safety considerations

R4 – work ethics and the responsible use of information technology

 

Reflective Learning

RL1 – relate the placement experience both to the curriculum expectations of the related course and to the expectations related to cooperative education, using a variety of strategies, activities and tools

 

Employer’s Expectations

The employer expectations are the same as those identified from the related course and the Cooperative Education course.

See relevant learning skills, which are assessed with a rating scale for reporting purposes.

 

Learning Opportunities at the Placement

 

Learning Strategies

Students has opportunities to learn about:

·          the variety in news stories;

·          the technical aspects of media, e.g., use of lighting, camera angles, colour, setting, music, to affect meaning;

·          how the use of language, tone, point of view, etc., influences meaning;

·          the reactions of people to different news stories;

·          the use of appropriate language and tone for a variety of news items;

·          selecting footage for inclusion in or exclusion from a news work;

·          how media representations effectively illustrate a point of view;

·          how media targets audiences based on certain demographics.

 

The student learns through:

·          one-on-one discussions

·          interviews

·          observation

·          demonstration

·          modeling

·          creating

·          critiquing

·          selecting

·          reading

·          listening

 

Assessment and Evaluation: Strategies and Scoring Tools

Purpose

Assessment and Evaluation Strategies

Scoring Tools

Expectations

Achievement Chart

Assessment

Interview

Checklist

R2, R4

K/U, C

Assessment

Monitor Visits

Anecdotal records

R2, R4, RL1

K/U, C, A

Assessment

Employer Feedback

Checklist/Anecdotal records

R2, R4

K/U, T, C

Evaluation (70%)

Report: Profile of Secondary School Smoker

Rubric

MAV.01, MA1.01, MA1.02, MPV.01, MP1.04

K/U, T, C, A

Assess

Observation

Checklist

R2, R4, RL1

T, A

Evaluation (70%)

Report: Analysis of Anti-Smoking Campaigns

Rubric

MTV.01, MT1.01, MT1.03, MTV.02, MT2.03, MT2.04, MAV.01, MA1.01, MA1.02

K/U, T, C, A

Evaluation (70%)

Report: Efficacy of Campaigns

Rubric

MTV.01, MT1.01, MT1.03, MT1.04, MTV.02, MT2.03, MT2.04

K/U, T, C, A

Evaluation (70%)

Storyboard

Rubric

MAV.01, MA1.01, MTV.01, MT1.01, MT1.03, MTV.02, MT2.03, MT2.04, MPV.01, MP1.04

K/U, T, C, A

Evaluation (30%)

News Story

Rubric

 

 

Assessment

Journals

Anecdotal records

RL1

T, C, A